Direct and efficient communication

(Werdohl, Novemberber 2016)

Direct and efficient communication

Stauff expands web presence by launching country-specific websites in 26 additional languages

The Stauff Group – fluid technology specialist with headquarters in Werdohl, Germany – has expanded its web presence. As a result, 40 additional websites have recently gone live in no less than 26 languages. They are now accessible via direct links from the international web presence at www.stauff.com, which had already been available in 10 languages, and via several country-specific top level domains.

The websites are targeted primarily at existing and potential customers and users in foreign markets where Stauff is currently not directly represented by regional branches or subsidiaries. Moreover, they are intended to provide support to the established sales and service partners for their local activities and to help meet the company’s self-imposed goal of communicating “on an equal footing” and as directly and efficiently as possible.

In addition to nearly all European countries – from Scandinavia and the Baltic states to Central Europe and the Iberian Peninsula to the Balkans and South-Eastern Europe – the regional focus of these websites has been particularly on emerging markets in Central and South America and the Middle East. The company now makes content available online for the first time in e.g. Spanish, Persian and Arabic.

“Doing this step, we do not only strengthen our activities in emerging regions, but we also orient ourselves towards business partners in countries which can traditionally be seen as our core markets and are therefore particularly relevant to us. Examples include Japan, Scandinavia, the Benelux region, the Czech Republic and Turkey, which we now cover with country-specific websites,” says Boris Mette, Head of Marketing Communications at Stauff.

Image 1:

A Japanese website has also been launched and is accessible at www.stauff.jp
(Courtesy of Walter Stauffenberg GmbH & Co. KG)

Download image (JPG, 1500x1000px)

Background Information

For more than 50 years now, the STAUFF Group with headquarters in Werdohl (Germany) has been successful in the development, manufacturing and distribution of pipework equipment and hydraulic components for mechanical and plant engineering as well as for service and industrial maintenance. The overall product range currently includes about 33,000 standard products as well as numerous special and system solutions according to customer requirements or based on own developments.

Wholly-owned manufacturing, sales and service facilities with more than 1,150 employees in 18 countries and a tight network of authorised distributors and representatives in all major industrial regions of the world ensure high presence and service paired with a maximum of availability.

In April 2015, VOSWINKEL was acquired and became a member of the STAUFF Group. With two sites located in Meinerzhagen (Germany) and 230 employees, VOSWINKEL is considered to be one of the world's five largest producers of quick release couplings for hydraulic systems. The long-established company also develops and produces a comprehensive range of hydraulic hose fittings – particularly for high-pressure applications – as well as custom-designed piping, primarily for construction and agricultural machinery as well as for commercial vehicles.

In 2015, the companies of the STAUFF Group have generated external sales revenue totalling EUR 230 Mio.

Press Contact

Mr Boris Mette
Head of Marketing Communications
Tel.: +49 (0) 2392 / 916-154
Fax: +49 (0) 2392 / 916-270154
E-Mail: b.mette@stauff.com